2026.04.29 Hotel Shilla(008770) Korea Stock Analysis - Neutral
📌 Company Overview Hotel Shilla (호텔신라, KOSPI: 008770) is one of South Korea's premier luxury hospitality and travel retail groups, operated under Samsung affiliates. Founded in 1973 and headquartered in Jung-gu, Seoul, the company runs two core business divisions: the Hotel & Leisure segment (Shilla Hotel Seoul, Jeju Shilla Hotel, Shilla Stay business hotels) and the Travel Retail (TR/Duty-Free) segment. The duty-free business — which operates airport and downtown duty-free stores — has historically been the primary revenue driver. CEO Boo-jin Lee (이부진) , daughter of the late Samsung chairman Lee Kun-hee, has led the company since 2011 and currently commands significant market attention following her first personal share purchase in 15 years. 📈 Current Stock Price (As of 2026-04-29 16:40 KST, market close) Item Value Current Price ₩67,700 Daily Change ▼ ₩1,700 (-2.45%) Volume 529,394 shares 52-Week High ₩70,300 52-Week Low ₩39,700 Ho...